Some brands are higher priced because they know consumers are buying their brand and quality is not as important to these consumers. A lot of these brands will have some items that are priced for quality and other items are overpriced for quality. In these circumstances, it is the shopper's job to figure out if they are purchasing an item for its quality or for its name.
Although shopping for a brand's name can boost your confidence, it is not wise to purchase something from a high end brand if the quality is not there. You are better off paying less for a brand that upholds the same level of quality in their products unless you intend to brand yourself with the brand.
Branding yourself with fashion brands is a technique that helps you achieve your life goals. To learn more about branding yourself with fashion brands and being a smart shopper, check out our "Branding Yourself With Fashion Brands" learning module..
RELATED POSTS: Making The Best Investment In Your Style Cheap Doesn't Have A Price Which Brands Represent You?