" Chase the dream you had as a child."
Dawnn Karen has proven the concept that if your dream career doesn't exist, you must create it. While studying psychology at Colombia University in New York, she took the advice of her mentor and prominent psychologist, Dr. Sari Locker and created fashion psychology. Dawnn Karen is currently a celebrity fashion psychologist, a professor of fashion psychology at the Fashion Institute of Technology in New York and has most recently launched the Fashion Psychology Institute.
Dawn Karen has always been interested in the fashion industry ever since she attended a performing arts high school. She was always well-dressed when she went to school and wanted to be like Tyra Banks when she grew up. She was an entrepreneur at an early age as she designed clothes during high school and developed her own jewelry line when she attended Bowling Green State University. When she moved to New York to attend Colombia University, she worked in public relations during New York Fashion Week and evolved her jewelry line.
Dawnn Karen saw the need for fashion psychology because one's perception of self is not reality. She believes the purpose of this new concept is to bridge the gap between perception and reality by styling from the inside out. She does this through counseling to understand the individual internally and styles them externally to reflect their perception and how they want to be perceived. She works with what her clients already have in their closet, the qualities they possess and builds upon that to enhance and evolve who they are.
The concept of fashion psychology is not limited to what the individual wears because as you know from reading my articles on style; it is about who we are. Dawnn Karen uses her concept of fashion psychology to also provide creative direction for her clients' style in relation to websites, business cards, interior decorating, etc..
Dawnn Karen felt she always had to prove herself. She focused on marketing her new concept of fashion psychology globally since it was difficult to break into the United States market, as she felt the international markets accepted foreigners quicker than natives. It was fitting for her to pursue countries outside of the US, in which she spent last year traveling to 7 different countries that weren't fashion capitals to highlight other cultures. She did case studies to develop her theories and show her existing clients how she applied fashion psychology to different cultures.
Dawnn Karen is well sought after media experts and gives different media interviews to promote her concept of fashion psychology and has only recently been featured in Life & Style Weekly magazine. On the quest to share her ideas, Dawnn Karen went to the Fashion Institute of Technology (FIT) and met with the Social Sciences chair to discuss launching her field as she realized she needed to be aligned with a school. However, professors who have been in the fashion industry for a much longer period than Dawnn Karen, didn't think it was necessary to reinvent the wheel even though people wanted to learn about fashion psychology so she instead taught her concept in a course that already existed at FIT.
Another challenge of the fashion psychology concept is that people think it can only be applied to fashion and modeling. She believes you have to have a vision, be fearless, think without limitations and understand who she is in order to understand how it can be applied to all areas of life. Dawnn Karen believes fashion psychology is in everything we do and it's in everyday life. You can wake up and dress depending on how you're feeling by choosing to wear clothes that either fit your mood or enhance your mood. The institute will assist in overcoming this challenge because it will bridge the gap of perception and reality for those who are not a visionary because the idea is often outside of someone's schema, making it difficult for people to see it.
Dawnn's advice to female entrepreneurs is that you can do anything a man can do and use the qualities you already have to your advantage. She believes we can use our beauty to grow our businesses. Dawnn Karen says that we don't have to be aggressive when we can use our calmness and nurturing to close a deal and to use our femininity in business because we were born women and we can accomplish anything we want just the way we are. Dawnn Karen also stresses the importance of protecting your work and businesses so no one can steal them.
Dawnn Karen has achieved so much from developing fashion psychology. She is a fashion designer, Brand Ambassador for Lila Madison and Swarovski, a fashion psychologist contributor for 1966 Magazine and Dubai's Emirates Woman Magazine, Dawnn will be officially teaching fashion psychology at FIT in 2016 and is a celebrity fashion psychologist for judges, musical artists, hollywood actresses, politicians, CEO's of businesses, wealthy clients from Singapore and Dubai and everyday people.
Dawnn Karen's future plans are to have her own tv show, where it is more of a docu-series showcasing her working with clients, students, behind the scenes and how she is successful as a location-independent entrepreneur. She is also doing speaking engagements where she discusses fashion psychology, the Fashion Psychology Institute and her upcoming book.
With all the success Dawnn Karen has achieved, I am excited to see where the rest of her journey through life leads her and how her planting the seed of the psychology of fashion will evolve the fashion industry.